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Research papers

The world of short form video for post millennials

This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key...

Catalogue: Congress 2016: #WOW
Author: Nadine Bailey
September 22, 2016
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Citation

Bailey, N. (2016a, September 22). The world of short form video for post millennials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-world-of-short-form-video-for-post-millennials-8896